Comments on: Budget 09, created like no other chocolate http://www.crikey.com.au/2009/05/13/57973/ now with extra source Sat, 11 Feb 2012 13:13:23 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jane Mitchell http://www.crikey.com.au/2009/05/13/57973/#comment-27875 Jane Mitchell Tue, 02 Jun 2009 23:14:05 +0000 http://www.crikey.com.au/?p=57973#comment-27875 I'd like to weigh in on the Cadbury re-packaging issue as I'm hoping that if I take every avenue to get my opinion out there (which seems to accord with the general populus), Cadbury may just see the error of its ways and revert both product and packaging to its former self. I really love the new Cadbury ‘eyebrows’ advertisement, but it’s all for nothing given my disappointment with the new block packaging and shape of the chocolate itself. The shape has given me flashbacks to having to take Laxettes during childhood - simply revolting. And, for some reason, it also seems like the texture has changed for the worse, but perhaps this is because I’m completely unenamoured with all of the changes. As for the increase in cost (smaller blocks being sold at the same price), I could begrudgingly accept paying more for my beloved Cadbury chocolate if I saw value in the new product but I’m not interested in new fangled packaging… I liked the family friendly, unpretentious paper wrapping much more. I don’t want Lindt-like cardboard casing. I just hope that the Gruen transfer takes up this issue and Cadbury reinstates the price, packaging and chocolate shape. I’m already resorting to eating chocolate Freddos, rather than chocolate blocks, because I simply can’t stand the new chocolate shape. I’d like to weigh in on the Cadbury re-packaging issue as I’m hoping that if I take every avenue to get my opinion out there (which seems to accord with the general populus), Cadbury may just see the error of its ways and revert both product and packaging to its former self.

I really love the new Cadbury ‘eyebrows’ advertisement, but it’s all for nothing given my disappointment with the new block packaging and shape of the chocolate itself. The shape has given me flashbacks to having to take Laxettes during childhood - simply revolting. And, for some reason, it also seems like the texture has changed for the worse, but perhaps this is because I’m completely unenamoured with all of the changes.

As for the increase in cost (smaller blocks being sold at the same price), I could begrudgingly accept paying more for my beloved Cadbury chocolate if I saw value in the new product but I’m not interested in new fangled packaging… I liked the family friendly, unpretentious paper wrapping much more. I don’t want Lindt-like cardboard casing.

I just hope that the Gruen transfer takes up this issue and Cadbury reinstates the price, packaging and chocolate shape. I’m already resorting to eating chocolate Freddos, rather than chocolate blocks, because I simply can’t stand the new chocolate shape.

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