For businesses, breaking into the chancy world of corporate sports sponsorship requires as much strategy as the sports themselves.
April, 2009
Qantas asks how Emirates’ near crash flew under radar
Sometime early in April, Qantas senior management is believed to have put rockets up News and Fairfax senior management.
Sumo: more than just the Japanese national sport
For the Japanese, sumo is more than just the national sport — it is a way of life.
Usain Bolt involved in car crash, escapes with minor injuries
Olympic champion sprinter Usain Bolt was in a car crash Wednesday in Jamaica, but police and his manager said he was not seriously injured.
Wall St clueless as bad news rolls in
World markets inexplicably bounced last night on the apparent ‘good news’ that the US economy’s slide continued.
Time for MDs to get out of bed with drug companies
Despite their closeness, doctors and drug companies are becoming increasingly uneasy bedfellows, with calls from the very top of the global medical profession for a major clean-up.
Crikey Says: An appalling lapse in taste…
Meanwhile on the opinion pages of The Australian…
Flu fears divert us from the main game
Heart attacks and strokes globally cause millions upon millions more deaths than all infectious diseases — flu included, writes Stephen R Leeder.
Your Say: Daily Mail readers' feedback: Crikey’s cardboard controversy
Crikey readers let us have it over yeterday’s cut-out-coffin editorial.
Budget deficits and the grand hypocrisy of Peter Costello
The biggest public policy issue in Australia at the moment is the size of our budget deficit. The man most responsible is Peter Costello.
Greens the only honest brokers in climate change debate
Far from being irrelevant to the ETS debate, the Greens are the only ones being honest, writes Bernard Keane.
Political snippets: Naming electorates after Australian Idols
Richard Farmer uncovers a unique name suggestion for a new seat in Queensland, and questions Rudd’s Afghanistan exit strategy.
Swine Flu: the dangers of over-reacting
There are significant costs for intervening too much, writes Claire Hooker. And yet, the data so far — especially the low virulence reported in cases outside Mexico — doesn’t look that bad.
Time Inc publishing arm edges closer to midnight
The overall result from the huge Time Warner media conglomerate overshadowed the wrecking ball looming over Time’s publishing business.
Tips and rumours: Melbourne pharmicists doling out the Tamiflu
Pharmacists at a high-profile private hospital are flat-out filling scripts for Tamiflu, while Leader newspapers are tipped to be closing down.
Former AFL star says ASIC failed him
Former AFL player Craig O’Brien, a victim of alleged fraudulent property and investment scams by preying ex-Gold Coaster Glenn Duker says he’s been financially ruined by the swindle.
ANZ defends its controversial accounting
ANZ chief executive Mike Smith and chief financial officer Peter Marriott have had to defend some of the options they had taken in the preparation of the bank’s financial report, writes Ian Rogers.
Morning Market Report: Strong day for the market, up 82
The market had a strong day today, up 82 with all sectors rising.
Guy Rundle: I’m no sports reporter, but…I like snooker
Neil Robertson, the Melbourne machine, stormed to a stonking 13-8 victory in the quarter-finals of the World Cup snooker championships.
Sunday Herald Sun copy kids write the news (not to mention Hello Baby)
An enthusiastic bunch of editorial assitants continue to write substantial chunks of the Sunday Herald Sun.
Melco media coverage misses the point
A key element of James Packer and Hong Kong tycoon Lawrence Ho’s latest capital raising was ignored.









