Crikey



John Farnham Cadbury’s gorilla remix gets the thumbs-down

A remix of Cadbury’s award-winning gorilla advertisement featuring John Farnham instead of the original Phil Collins track has won derision on social media sites since it broke at the weekend.

The remix saw Saatchi & Saatchi Sydney re-edit the original advertisement, by Fallon London, and add in John Farnham’s You’re The Voice, following his return to the public stage at the bushfires Sound Relief concerts.

The original advertisement ran a year and a half ago. It featured an actor in a gorilla suit drumming along to In The Air Tonight. It was viewed online more than six million times. It won Fallon the film grand prix at the Cannes Lions, along with awards at the British Television Advertising Awards, the Advertising Creative Circle Awards, the ANDY Awards, the D&AD Awards, the Clio Awards and the One Show.

Saatchi & Saatchi Sydney won the Cadbury’s Dairy Milk account at the beginning of this year. A spokesman for Saatchi & Saatchi in Sydney this morning confirmed to Mumbrella that the agency was behind the new version of the ad, but said no-one was available to give any more information as they were in a meeting with Cadbury’s.

Many, although not quite all, of the comments about the remix of the ad on YouTube are negative:

And the reaction on Twitter after the ad aired last night was similar:

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Categories: MEDIA

4 Responses

Comments page: 1 |
  1. who gives a sh*t, it’s an ad

    by Pete on Mar 25, 2009 at 3:26 pm

  2. This page gives you the tools to “Saatchify” any famous ad, by adding an innapropriate Aussie song.
    http://justonemoregame.wordpress.com/2009/03/27/saatchify-an-ad-make-a-million/

    by Gabe McGrath on Mar 27, 2009 at 1:17 pm

  3. Poor little Johnnie Farnham.
    Despite all that hype.
    He never really managed to top “Sadie the cleaning lady”.

    The gorilla, on the other hand, really outdid himself on this one.
    http://www.youtube.com/watch?v=2VJKhUMkTC4&feature=related

    by paddy on Mar 25, 2009 at 3:44 pm

  4. Johnny Farnham, eh? Another famous waste of space.

    - ff

    by Freddie Frackshat on Mar 25, 2009 at 3:04 pm

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