http://www.crikey.com.au/2009/01/14/fairfax-classifieds-in-free-fall-what-next/ now with extra source Tue, 24 Nov 2009 06:21:57 +1100 http://wordpress.org/?v=2.8.6 hourly 1 http://www.crikey.com.au/2009/01/14/fairfax-classifieds-in-free-fall-what-next/#comment-15022 Cathy Thu, 01 Jan 1970 10:00:00 +0000 #comment-15022 I'd start with a definition of media. Classified or any other advertising has become irrelevant to Australians tuned out to communication generally. After decades of neglect, radio and free-to-air TV have become last resort distractions and newspapers like chewing gum or Mars Bars - picked up out of boredom at newsagents. So if we're down to the internet then give that a miss too with Telstra and Optus unable to meet product performance, billing or service consumer standards. We're turning away in droves from information exchange after it switched off when we needed it most. The business of profit over product has left the 'media' without consumers. I’d start with a definition of media. Classified or any other advertising has become irrelevant to Australians tuned out to communication generally. After decades of neglect, radio and free-to-air TV have become last resort distractions and newspapers like chewing gum or Mars Bars - picked up out of boredom at newsagents. So if we’re down to the internet then give that a miss too with Telstra and Optus unable to meet product performance, billing or service consumer standards. We’re turning away in droves from information exchange after it switched off when we needed it most. The business of profit over product has left the ‘media’ without consumers.

]]> http://www.crikey.com.au/2009/01/14/fairfax-classifieds-in-free-fall-what-next/#comment-15023 billcode Thu, 01 Jan 1970 10:00:00 +0000 #comment-15023 A swathe? Just you wait! Here in the UK we saw a nail in the coffin of popular tabloid the Mirror, the owners of which are trying to buck the fall by upping the cover price by 5p. Good luck with that approach! Maybe Crikey has the right idea eh? Go online, charge for content, and go the ad-route as well! <br />http://inkybinary.wordpress.com/ A swathe? Just you wait! Here in the UK we saw a nail in the coffin of popular tabloid the Mirror, the owners of which are trying to buck the fall by upping the cover price by 5p. Good luck with that approach! Maybe Crikey has the right idea eh? Go online, charge for content, and go the ad-route as well!
http://inkybinary.wordpress.com/

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