Comments on: Busting Kerry Armstrong’s Coca Cola myths http://www.crikey.com.au/2008/10/16/busting-kerry-armstrongs-coca-cola-myths/ now with extra source Sun, 22 Nov 2009 03:39:39 +1100 http://wordpress.org/?v=2.8.6 hourly 1 By: Nev http://www.crikey.com.au/2008/10/16/busting-kerry-armstrongs-coca-cola-myths/#comment-18707 Nev Thu, 01 Jan 1970 10:00:00 +0000 #comment-18707 Crikey. If you're going to analyse something, at least try to leave some personal bias out and argue rationally. <br /><br />"The fact that you can’t even buy Coke in a container less than 375ml " BZZT Not a fact at all. Which makes you are a liar, and a hypocrite. Coca-Cola is available in both bottles and cans in quantities less than 375ml. Your assertion that someone will drink the entire contents of a container just because it is available is rediculous. I have bought 1 or 2 litre milk containers, but I have never drunk an entire 2 litres of milk in a day. I have bought 2 litre bottles of cordial, and the bottle has lasted months.<br /> Crikey. If you’re going to analyse something, at least try to leave some personal bias out and argue rationally.

“The fact that you can’t even buy Coke in a container less than 375ml ” BZZT Not a fact at all. Which makes you are a liar, and a hypocrite. Coca-Cola is available in both bottles and cans in quantities less than 375ml. Your assertion that someone will drink the entire contents of a container just because it is available is rediculous. I have bought 1 or 2 litre milk containers, but I have never drunk an entire 2 litres of milk in a day. I have bought 2 litre bottles of cordial, and the bottle has lasted months.

]]> By: Mike Watson http://www.crikey.com.au/2008/10/16/busting-kerry-armstrongs-coca-cola-myths/#comment-18708 Mike Watson Thu, 01 Jan 1970 10:00:00 +0000 #comment-18708 Bingo! Bingo!

]]> By: Kay Richardson http://www.crikey.com.au/2008/10/16/busting-kerry-armstrongs-coca-cola-myths/#comment-18709 Kay Richardson Thu, 01 Jan 1970 10:00:00 +0000 #comment-18709 As the Founder of a Charity that educates children and young people about all aspects of food, we will make great use of this advertising copy as a learning tool. <br />The kids can examine and discuss potential misinformation by reading and researching the Coca Cola ingredient list / nutrition label. What fun it will be to find out how the caramel colour is made as well as the caffeine, phosphoric acid and sugar or aspartame. Kids are smart, they will no doubt find out about how over consumption of these ingredients affects their well-being and discover / compare healthy alternatives. <br />They can also discuss 'spin' and 'ethics' and how the ad may have been designed to alleviate the guilt of a target market; thus making mum's feel better about their own soft-drinking habits and their responsibility as a role model for healthy food choices. <br />For extended learning, kids could research CCA and it's business practice in the context of environmental citizenship. In fact, the term 'food myths' is a topic full of rich learning opportunities, not to mention the technology involved in processing, the law in Kerry's contract, the ROI of the advertising dollar investment and the impact on CCA share price! <br />Perhaps kids could research all CCA's brands on the same basis - SPC, Neverfail, Grinders, Powerade, etc. <br /><br />The Z-gen will be informed consumers [ergo informed parents] - indeed they are the masters of chutzpah - CCA will need to play the game much better than this to win their long-term loyalty, despite Kerry's appeal to their mothers.<br /><br />Children's Food Education Foundation http://www.childrensfoodeducation.org.au As the Founder of a Charity that educates children and young people about all aspects of food, we will make great use of this advertising copy as a learning tool.
The kids can examine and discuss potential misinformation by reading and researching the Coca Cola ingredient list / nutrition label. What fun it will be to find out how the caramel colour is made as well as the caffeine, phosphoric acid and sugar or aspartame. Kids are smart, they will no doubt find out about how over consumption of these ingredients affects their well-being and discover / compare healthy alternatives.
They can also discuss ‘spin’ and ‘ethics’ and how the ad may have been designed to alleviate the guilt of a target market; thus making mum’s feel better about their own soft-drinking habits and their responsibility as a role model for healthy food choices.
For extended learning, kids could research CCA and it’s business practice in the context of environmental citizenship. In fact, the term ‘food myths’ is a topic full of rich learning opportunities, not to mention the technology involved in processing, the law in Kerry’s contract, the ROI of the advertising dollar investment and the impact on CCA share price!
Perhaps kids could research all CCA’s brands on the same basis - SPC, Neverfail, Grinders, Powerade, etc.

The Z-gen will be informed consumers [ergo informed parents] - indeed they are the masters of chutzpah - CCA will need to play the game much better than this to win their long-term loyalty, despite Kerry’s appeal to their mothers.

Children’s Food Education Foundation http://www.childrensfoodeducation.org.au

]]> By: Tom McLoughlin http://www.crikey.com.au/2008/10/16/busting-kerry-armstrongs-coca-cola-myths/#comment-18710 Tom McLoughlin Thu, 01 Jan 1970 10:00:00 +0000 #comment-18710 One can never over estimate the chutzpah of CCA. Just ask the farmers objecting to water for growing food being sidelined into the luxury item of bottled water: Background here via link cut in two<br /><br />http://www.sydneyalternativemedia.com/blog/index.blog/1845789/<br />coke-cola-juggernaut-hits-corrugations-pumping-trial-and-risk-continues-to-2011/<br /><br />Also there is an interesting tension in the market between the calories in coca cola/soft drinks generally and the unsustainable nature of bottled water (compared with gravity fed tap water). Some body conscious consumers surely bounce from one to the other with ethical consequences in either case. One can never over estimate the chutzpah of CCA. Just ask the farmers objecting to water for growing food being sidelined into the luxury item of bottled water: Background here via link cut in two

http://www.sydneyalternativemedia.com/blog/index.blog/1845789/
coke-cola-juggernaut-hits-corrugations-pumping-trial-and-risk-continues-to-2011/

Also there is an interesting tension in the market between the calories in coca cola/soft drinks generally and the unsustainable nature of bottled water (compared with gravity fed tap water). Some body conscious consumers surely bounce from one to the other with ethical consequences in either case.

]]> By: Nanettte Kerrison http://www.crikey.com.au/2008/10/16/busting-kerry-armstrongs-coca-cola-myths/#comment-18711 Nanettte Kerrison Thu, 01 Jan 1970 10:00:00 +0000 #comment-18711 I don't get what all the fuss is about. Isn't Kerry Armstrong and actor? And isn't it an ad? And doesn't she play dumb blonde parts? (from what I recall on Sea Change and Prisoner anyway).<br /><br />As long as she's fine with not being approached to advertise anything healthy ever (if she ever has - clearly I have not idea if she has) I can't see the problem. It's not like she's the president of the AMA or something. I don’t get what all the fuss is about. Isn’t Kerry Armstrong and actor? And isn’t it an ad? And doesn’t she play dumb blonde parts? (from what I recall on Sea Change and Prisoner anyway).

As long as she’s fine with not being approached to advertise anything healthy ever (if she ever has - clearly I have not idea if she has) I can’t see the problem. It’s not like she’s the president of the AMA or something.

]]> By: David Gillespie http://www.crikey.com.au/2008/10/16/busting-kerry-armstrongs-coca-cola-myths/#comment-18712 David Gillespie Thu, 01 Jan 1970 10:00:00 +0000 #comment-18712 - "The fact that you can’t even buy Coke in a container less than 375ml container"<br /><br />CCA are way ahead of you ... they've just announced a new "Portion Control" can which only holds 200ml. Whew! that's a relief Craig almost had me convinced that Coke was unhealthy!<br /><br />http://www.makeeverydropmatter.com.au/YourDrinks/PortionControlPk.aspx<br /><br />David Gillespie<br />http://poisonedsweets.blogspot.com/<br /> - “The fact that you can’t even buy Coke in a container less than 375ml container”

CCA are way ahead of you … they’ve just announced a new “Portion Control” can which only holds 200ml. Whew! that’s a relief Craig almost had me convinced that Coke was unhealthy!

http://www.makeeverydropmatter.com.au/YourDrinks/PortionControlPk.aspx

David Gillespie
http://poisonedsweets.blogspot.com/

]]> By: Matt White http://www.crikey.com.au/2008/10/16/busting-kerry-armstrongs-coca-cola-myths/#comment-18713 Matt White Thu, 01 Jan 1970 10:00:00 +0000 #comment-18713 As a dentists and a parent, I wholeheartedly agree. <br />I can only think either: <br />1. she has simply sold herself for the money; or, <br />2. she really has no idea of the true facts of what she's endorsing - which would make her appear quite stupid. As a dentists and a parent, I wholeheartedly agree.
I can only think either:
1. she has simply sold herself for the money; or,
2. she really has no idea of the true facts of what she’s endorsing - which would make her appear quite stupid.

]]> By: Orin Thomas http://www.crikey.com.au/2008/10/16/busting-kerry-armstrongs-coca-cola-myths/#comment-18714 Orin Thomas Thu, 01 Jan 1970 10:00:00 +0000 #comment-18714 According to snopes.com, who investigate urban legends, the earliest versions of coke did contain some cocaine - see http://www.snopes.com/cokelore/cocaine.asp According to snopes.com, who investigate urban legends, the earliest versions of coke did contain some cocaine - see http://www.snopes.com/cokelore/cocaine.asp

]]> By: Kevin Charles Herbert http://www.crikey.com.au/2008/10/16/busting-kerry-armstrongs-coca-cola-myths/#comment-18715 Kevin Charles Herbert Thu, 01 Jan 1970 10:00:00 +0000 #comment-18715 Coke's spin doctors are no doubt in a spin..... Coke’s spin doctors are no doubt in a spin…..

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