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Media briefs: Pre-writing the news, How to promote a DVD the ABC way
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Don’t worry about the news, just pre-write it “Conceptual masterpiece”. “Astonishing”. “Bombastic and serious.” Just a smattering of some of the adjectives flung at Friday’s opening ceremony in the MSM’s “Beijing08” coverage over the weekend. Country Sydney Morning Herald and Weekend Oz readers were regaled with a page one image of the now-infamous blue orb, while The Age featured blue irregulars waving yellow ship components. “Blergggh”, loyal subscribers probably spluttered as they attempted to beat a path to the real news of ecstasy busts and genocide in South Ossetia. But hang on. Could those savvy sub-editors really have presented “all the details from last night” and still met first edition deadlines? Was this a final act of defiance from a dead tree production process once dubbed the ‘Daily Miracle’ or something more sinister? Sub-editorial informants have told Crikey that large slabs of Saturday’s editions were pre-written and laid-out well in advance of Friday’s 10:08pm AEST opening ceremony commencement time. The actual event depicted in the SMH’s wraparound splash? Tuesday’s final dress rehearsal, attended by journalists on the condition that content be withheld prior to the real thing. Curiously, details of the final flame lighting, at around 2:00am Saturday AEST, were mysteriously absent from all major dailies. It’s understood one AAP hackette dutifully prepared her copy two days in advance — an 8 August datelined piece that popped up on SBS online and in several ex-Rural Press papers on the Saturday. In country locales, keen readers could have been digesting AAP’s account of the ceremony’s ins and outs before it had finished on TV. But nothing could top Fairfax’s Alex Brown who reported that Beijing’s air quality debate “continued to rage” in the opening ceremony’s “aftermath”. It would seem an Olympian effort indeed to assess the post-ceremony debate and file for editions available in city 7/11 stores at nearly the same time. The pre-writing of news stories is nothing new. Wire services routinely mock-up 5 paragraphs on looming interest rate decisions and night-time footy scribes usually have their match reports well underway before three-quarter time. In Friday’s case, newsroom subs were under the pump to maintain the illusion of simultaneity with the knowledge that the internet would render their efforts almost immediately redundant. It’s hard to remember a worse deadline clash, aside from September 11 2001 (when planes flew into the World Trade Centre at the excruciating time of 10:45pm AEST). But seven years later, with months of pre-warning, editors decided to bank on Beijing’s lauded military precision—without which a last-minute wardrobe malfunction (or terrorist attack) would have gone unreported until Sunday. — Andrew Crook How to promote the Summer Heights High DVD ‘special edition’ [i.e. reissued DVD with a couple more extras] the ABC way: 1. Invent a spurious, borderline insulting [to redheads] national Sorry Day. 2. Co-opt ABC radio stations into the promo blitz (and Hamish & Andy who scored an interview with Chris Lilley.) 3. Pick up a little bit of bonus press coverage:
Voila! Watch those special edition DVDs fly off the shelves… — Neil Walker Vale Perth’s Channel 31 Channel 31 in Perth, the WA capital’s community TV station has gone bust, raising questions about the Federal Government’s plans to reallocate spectrum when digital TV arrives. Last week viewers of Channel 31 in the city saw this message on their screens during the broadcast of a program called The Couch. Access31 thanks all our loyal viewers, sponsors and program providers for your support. A blog from Perth Now wrote:
So what’s to be done with Community TV in Perth? Part of the Federal Government’s plans for closing the analogue channels is to find digital space for Channel 31 (Community TV) everywhere it currently broadcasts. That means some sort of Federal Government assistance is going to have to come from Canberra and or the WA Government. — Glenn Dyer Free speech v privacy When The Australian starts getting worried about privacy you can smell the hypocrisy in the air:
One person’s free speech (according to The Australian) is another’s privacy. Or, free speech good, privacy bad. Just why isn’t explained. Just take the way Nicole Kidman and her child, Sunday Rose, are being pursued by paparazzi and others looking for the snap they can then sell to the likes of News Ltd, Fairfax or PBL Media, for their tabloids, magazines and gossip pages, plus overseas media organisations, such as News Corp and the other defenders of free speech in London, the US etc. Contrast the way Ms Kidman is being chased, by the sedate way James Packer and his new baby Indigo, are being chased: The Sydney Morning Herald last week had a snap of Erica Baxter and what appeared to be a child wrapped securely in baby blankets, but it could have also been a small animal, a watermelon or a lump of wood. There was no sighting of a head or face. It seems News Ltd and other media organisations continually confuse the right to know with the right to intrude on others lives, but not in their own. If The PBL Media women’s mags and gossip rags were really hard nosed and committed to the freedom to know they would be publishing the same sort of badly shot photos and unsourced gossip about the likes of the Packers, the Murdochs and others that they publish about other people. It’s the freedom to know, not the freedom to abuse and invade. — Glenn Dyer A Crikey reader writes: Why does the Australian website still have an RSS blog feed for Matt Price? One would presume he has stopped submitting his blogs. Madonna — a life in magazine covers: Check out The Washington Post’s marvellous compilation of covers of the Material Girl. Check out how Madonna changed her image over time with this sampling of covers spanning 1984 to now. |
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