http://www.crikey.com.au/2008/07/17/beecher-the-unravelling-economics-of-newspapers/ now with extra source Sun, 12 Feb 2012 02:48:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.crikey.com.au/2008/07/17/beecher-the-unravelling-economics-of-newspapers/#comment-12768 Mad Micky 'D' Thu, 01 Jan 1970 10:00:00 +0000 #comment-12768 All print newspapers are going the way of tabloid magazines.<br />A smattering of news that matters and pages of celebrity gossip crap.<br />Murdoch and Packer paved the way for this decline. All print newspapers are going the way of tabloid magazines.
A smattering of news that matters and pages of celebrity gossip crap.
Murdoch and Packer paved the way for this decline.

]]> http://www.crikey.com.au/2008/07/17/beecher-the-unravelling-economics-of-newspapers/#comment-12769 boo-hoo Thu, 01 Jan 1970 10:00:00 +0000 #comment-12769 Old people would recall that newspapers used to be expensive. At least relative to today. In the US they gave up on circ revenue years ago for both newspapers and mags because managements were lazy and advertisers weren't really measuring anything. The fact is that a lot of US newspaper circ is fictional, of no value to advertisers and in reality only treasured by editors who measure their ego and success (?) by the size of their number. Rupert's just putting a little bell on the cat. <br />If only Mr Zell had half Murdoch's insight into what actually matters. And as for Eric Beecher: grow up son.<br /> Old people would recall that newspapers used to be expensive. At least relative to today. In the US they gave up on circ revenue years ago for both newspapers and mags because managements were lazy and advertisers weren’t really measuring anything. The fact is that a lot of US newspaper circ is fictional, of no value to advertisers and in reality only treasured by editors who measure their ego and success (?) by the size of their number. Rupert’s just putting a little bell on the cat.
If only Mr Zell had half Murdoch’s insight into what actually matters. And as for Eric Beecher: grow up son.

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