Facebook Google Menu Linkedin lock Pinterest Search Twitter



Jun 20, 2008

Fat bomb explodes all over the media

Well hasn’t the clunkily-named Baker IDI Heart and Diabetes Institute got value for money from its report showing 26% of Australians are overweight or obese? writes Bernard Keane.


Well hasn’t the clunkily-named Baker IDI Heart and Diabetes Institute got value for money from its report showing 26% of Australians are overweight or obese? Australia’s Future ‘Fat Bomb’ — named in honour of the Get Smart movie The Nude Bomb , perhaps — has garnered 28 articles already across the metro and regional press, and at the time of writing 114 broadcast mentions. Not to mention overseas coverage.

And what immaculate timing, just when we’re farewelling our Olympians, enabling report author Simon Stewart to dip into the Everyman’s Book of Clunky Olympic Metaphors and declare “if we ran a fat Olympics we’d be gold medal winners.” LOL.

Not since up-and-coming shadow foreign affairs spokesman Kevin Rudd declared “Alexander Downer gets a gold medal for stupidity” during the Athens Games has Olympian rhetoric soared to such great heights.

Mind you, the Yanks haven’t taken our pretensions to the title of World’s Fattest lying down. Showing that good ol’ never-say-die – or should that be never-say-diet – American attitude, the New York Daily News has hit back. “Not so fat, Australia,” says the News, claiming 34% of Americans are obese. “Aussies will need to put more pounds on down under before they can rightfully claim this dubious title.”

Maybe we need a US-Australia “fat-off” to see who takes the heavyweight crown. Except, of course, the fat would be going on, not coming off. But either way, there’s a reality TV show begging to be made.

The Baker IDI Heart and Diabetes Institute has been shopping this study around for some time. They submitted it to the House of Representatives Health and Ageing Committee back in May, when that committee was holding an inquiry into obesity. The Institute also used the report as the basis for its submission to Kim Carr’s innovation review in April. But as many a Labor Government has demonstrated, of course, it never hurts to reannounce things. There’s always some sucker in the media who’ll pick it up. And how.

What, you may wonder, was a medical Institute doing making a submission to the Innovation inquiry? Well, see, the likes of Simon Stewart aren’t just Tim Costello-style professional handwringers. The Institute, which claims to be an “independent, not-for-profit medical research institute,” wants to make it easier for it to get government research funding. The institute may indeed be not-for-profit, but that doesn’t mean the people who run it don’t do very well indeed out of the Government research funding and tax breaks. And, as its submission to the Innovation inquiry shows, it’s alert to any possibility of accessing more taxpayer funding.

But innovation funding is only a sideline. The real game of this mob, and others like them throughout the health sector, is to play up medical crises that cry out for Governments to spend money to fix them — primarily by spending more money on research. Australia’s Future Fat Bomb is another instalment in the long-running effort to make obesity a medical problem and direct more taxpayer funding toward “fixing” it.

Nowhere in any of the coverage of the Institute’s report that I’ve seen is the authors’ conflicted status discussed.

Singling out this mob is a trifle unfair. Many sectors or peak bodies try the same stunt. The media falls for it every time. The AFR is particularly good at uncritically running stories about new reports or studies commissioned by industry associations that coincidentally demonstrate the need to direct more funding to that sector. The most successful of all has been the infrastructure lobby, which has succeeded beyond its wildest dreams in convincing the new Government that there’s an infrastructure crisis.

As today’s media coverage demonstrates, the health sector has been successful at promoting the concept of an obesity crisis, which needs government intervention to correct. The uncritical reporting from the media should at least indicate that, when it comes to taxpayer funding for obesity, the first and biggest beneficiaries will be the likes of the Baker IDI Institute.

Get a free trial to post comments
More from Bernard Keane


We recommend

From around the web

Powered by Taboola


Leave a comment

4 thoughts on “Fat bomb explodes all over the media

  1. Bernard Keane

    Still, long as we can beat those Yanks! Bring it on!

  2. Camilla

    Sorry, not a profound comment. Just writing to say i love the mix of news and smart arse. LOL. You actually make me laugh out loud. Gold medal performance.

  3. Venise Alstergren

    Perhaps our parliamentarians could lead by example. Ah ha; ah ha; Joe Hockey of the Liberals could lose 20 kilos? Thirty?

  4. Peter

    I too was wondering why this report based on a non-random sample of 14,00 in June 2007 received so much publicity when Roy Morgan Research publish Body Mass Index results based on more than 50,000 randomly sampled people each year. Results are published each quarter in their readership study and can be broken down by thousands of other characteristics such what they read, eat, do, who they vote for, their religion etc etc. There are quite a few years of history too. And the results are quite similar – Roy Morgan Research estimates that 25% of people aged 14 or older are obese compared Baker IDI 26%. So, I hope we haven’t had to invest too much of the tax payers heard earned when this information is so readily available. Of course, the BMI is not really a measure of fat. Someone with a lot of muscle like say an Olympic discus thrower or weightlifter would almost certainly meet this definition of obese.

Leave a comment