Crikey

In the week immediately following the Rudd Government’s first Budget, the Opposition Leader managed to snaffle 25% more broadcast coverage than the Prime Minister and almost double the Treasurer, in what would usually be regarded as a remarkable feat of stealing the news cycle. However we’re not so sure Dr Nelson is totally thrilled.

Meanwhile Kevin Rudd maintained his dominance of internet news to remain first overall while Wayne Swan was number one in press as the papers devoted small forests to the predominantly already known Budget measures.

Bob Brown bounces into the Top 20 channeling grey fury while Troy Buswell gets a bounce of a different kind as the inevitable flurry of chair sniffing jokes breeze through the media.  

The NSW Premier may have slipped to a distant fifth in the Top 20, but he still has so many fans out there that he’s kept the Treasurer and his opposite number out of the talkback top three in their big week.

And our celebrity control sample of the week: Farnsy’s former manager, who has now officially changed his name to Celebrity Tax Cheat Glenn Wheatley so that he still gets his mail, got a heap of coverage for reasons that remain elusive to anyone under 40.

There’s more on the Media Monitors website.