Comments on: Britain’s media guru on journalism’s future (and Andrew Jaspan) http://www.crikey.com.au/2008/05/02/britains-media-guru-on-journalisms-future-and-andrew-jaspan/ now with extra source Sun, 12 Feb 2012 09:16:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tom McLoughlin http://www.crikey.com.au/2008/05/02/britains-media-guru-on-journalisms-future-and-andrew-jaspan/#comment-10056 Tom McLoughlin Thu, 01 Jan 1970 10:00:00 +0000 #comment-10056 2 additions: Another presentation section, not Meg Simons: Greenslade went on to say to Marcus Strom on the Sydney Fairfax house committee (tbc) and active participant in Q & A to just "work harder" to "have a job". There was nothing soft and huggy in that comment and it wasn't received as anything other than tough love at best, and cruel gibe at worst, even audience chagrin (?). Rupert or John Howard could have been speaking for Greenslade at the moment. Same segment no MS, Roy admitted after 43 years he quit his union for, he implies, vexatious demarcation disputes. SECONDLY as implied above first I noticed Fairfax were not sponsors because a fair bit of Fairfax involvement including online editorial panel talk (looked like marathon runner, lean, hard worked -News Ltd man too, felt tired looking at them). Ironic as Fairfax is close in Pyrmont to ABC Ultimo location venue. Issues of 'work intensification' and 'robo journo' as real issues mentioned by various sincere folks. 2 additions: Another presentation section, not Meg Simons: Greenslade went on to say to Marcus Strom on the Sydney Fairfax house committee (tbc) and active participant in Q & A to just “work harder” to “have a job”. There was nothing soft and huggy in that comment and it wasn’t received as anything other than tough love at best, and cruel gibe at worst, even audience chagrin (?). Rupert or John Howard could have been speaking for Greenslade at the moment. Same segment no MS, Roy admitted after 43 years he quit his union for, he implies, vexatious demarcation disputes. SECONDLY as implied above first I noticed Fairfax were not sponsors because a fair bit of Fairfax involvement including online editorial panel talk (looked like marathon runner, lean, hard worked -News Ltd man too, felt tired looking at them). Ironic as Fairfax is close in Pyrmont to ABC Ultimo location venue. Issues of ‘work intensification’ and ‘robo journo’ as real issues mentioned by various sincere folks.

]]> By: ian webster http://www.crikey.com.au/2008/05/02/britains-media-guru-on-journalisms-future-and-andrew-jaspan/#comment-10057 ian webster Thu, 01 Jan 1970 10:00:00 +0000 #comment-10057 We developed the term 'demographic capture' back in late nineties to explain Fairfax, News, ABC, PBL online activities. The term 'demograpic capture' was used to explain why these organisations could not innovate online beyond their remit , when the vision was for these organsiations to innovate and expand their reach online beyond their existing audiences. Most media companies are captured in this way but the Australian media companies have always appeared to have been almost completely captive to their external and internal audiences. In saying that, they have done as well as they have could have hoped to do and have dominated the australian online landscape. Possibly with the exception of the ABC, but that is more in relation to the very broad activities of the BBC. We developed the term ‘demographic capture’ back in late nineties to explain Fairfax, News, ABC, PBL online activities. The term ‘demograpic capture’ was used to explain why these organisations could not innovate online beyond their remit , when the vision was for these organsiations to innovate and expand their reach online beyond their existing audiences.

Most media companies are captured in this way but the Australian media companies have always appeared to have been almost completely captive to their external and internal audiences.

In saying that, they have done as well as they have could have hoped to do and have dominated the australian online landscape. Possibly with the exception of the ABC, but that is more in relation to the very broad activities of the BBC.

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