Comments on: Which bank spent $50 million on crappy ads then raised rates? http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/ now with extra source Sun, 12 Feb 2012 09:52:48 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: hokey frost http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/#comment-17894 hokey frost Thu, 01 Jan 1970 10:00:00 +0000 #comment-17894 it's saddening that some are so quick to mount shrill criticism and to immediately resort to sarcasm and a sneering tone in an effort to stifle opposing views. I suppose it's easier than mounting a credible, logical argument, though. it’s saddening that some are so quick to mount shrill criticism and to immediately resort to sarcasm and a sneering tone in an effort to stifle opposing views. I suppose it’s easier than mounting a credible, logical argument, though.

]]> By: hokey frost http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/#comment-17895 hokey frost Thu, 01 Jan 1970 10:00:00 +0000 #comment-17895 whether they meet their stated commitments is another matter altogether, and one that will be determined by their customers and clients, who will either laugh and dismiss the claims, or look forward to holding them to it whether they meet their stated commitments is another matter altogether, and one that will be determined by their customers and clients, who will either laugh and dismiss the claims, or look forward to holding them to it

]]> By: hokeyfrost http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/#comment-17896 hokeyfrost Thu, 01 Jan 1970 10:00:00 +0000 #comment-17896 Do you (and Andrew Lewis) realise how breathtakingly arrogant you are to suppose that anyone who disagrees with you is biaised or conflicted? I've never worked for CBA (or their agency) and likely never will. Do you (and Andrew Lewis) realise how breathtakingly arrogant you are to suppose that anyone who disagrees with you is biaised or conflicted? I’ve never worked for CBA (or their agency) and likely never will.

]]> By: Phillip http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/#comment-17897 Phillip Thu, 01 Jan 1970 10:00:00 +0000 #comment-17897 Thanks for your 'hokey' comment. I've actually taken time out from my busy schedule to comment on this 'entertainment device' (oh please!) Which department of the CBA do you work for? Thanks for your ‘hokey’ comment. I’ve actually taken time out from my busy schedule to comment on this ‘entertainment device’ (oh please!) Which department of the CBA do you work for?

]]> By: hokeyfrost http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/#comment-17898 hokeyfrost Thu, 01 Jan 1970 10:00:00 +0000 #comment-17898 ...still waiting for your ad, Phil... …still waiting for your ad, Phil…

]]> By: Buster http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/#comment-17899 Buster Thu, 01 Jan 1970 10:00:00 +0000 #comment-17899 The ad is a smarmy and self-referential in-joke. The bank is egregiously wasting money while crying the blues about its costs, so the sneering is perfectly justified. With a bank spending millions on its public image, it's interesting that some will defend its honour for free. How chivalrous. The ad is a smarmy and self-referential in-joke. The bank is egregiously wasting money while crying the blues about its costs, so the sneering is perfectly justified. With a bank spending millions on its public image, it’s interesting that some will defend its honour for free. How chivalrous.

]]> By: simo http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/#comment-17900 simo Thu, 01 Jan 1970 10:00:00 +0000 #comment-17900 booo hisss I'm gonna change banks booo hisss I’m gonna change banks

]]> By: Battler http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/#comment-17901 Battler Thu, 01 Jan 1970 10:00:00 +0000 #comment-17901 Now is the time to frighten the banks Everyone take all business from Cw to next Bank in alphabetic order NAB for 3 mts Dont do business with anyone who deals with Cw. i.e create a run Tell NAB to reduc bank fees and mortg rates or they will be next Now is the time to frighten the banks

Everyone take all business from Cw to next Bank in alphabetic order NAB for 3 mts

Dont do business with anyone who deals with Cw. i.e create a run

Tell NAB to reduc bank fees and mortg rates or they will be next

]]> By: Phillip http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/#comment-17902 Phillip Thu, 01 Jan 1970 10:00:00 +0000 #comment-17902 I run a small ad agency. I could produce a better TVC for the CBA for $1,000. In fact I challenge the marketing department at CBA to put their TVC in a focus group with my TVC and then broadcast the winner. I'll even pay the $1,000. I run a small ad agency. I could produce a better TVC for the CBA for $1,000. In fact I challenge the marketing department at CBA to put their TVC in a focus group with my TVC and then broadcast the winner. I’ll even pay the $1,000.

]]> By: Anon http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/#comment-17903 Anon Thu, 01 Jan 1970 10:00:00 +0000 #comment-17903 The absolute worst part of this advertising campaign is that they are the real cars from Mad Max and they were destroyed afterwards by the CBA. So they destroyed a piece of Australian cinematic history to produce crap! I don't think that is well known. The absolute worst part of this advertising campaign is that they are the real cars from Mad Max and they were destroyed afterwards by the CBA. So they destroyed a piece of Australian cinematic history to produce crap! I don’t think that is well known.

]]> By: hokey frost http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/#comment-17904 hokey frost Thu, 01 Jan 1970 10:00:00 +0000 #comment-17904 There's nothing easier than sitting on your bum and criticising other's work, so let's see your $1000 ad on YouTube. Given the interest around this campaign, you'd get tons of free PR and it would pay for itself, easily. It's time to put up, or shut up. There’s nothing easier than sitting on your bum and criticising other’s work, so let’s see your $1000 ad on YouTube. Given the interest around this campaign, you’d get tons of free PR and it would pay for itself, easily. It’s time to put up, or shut up.

]]> By: hokeyfrost http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/#comment-17905 hokeyfrost Thu, 01 Jan 1970 10:00:00 +0000 #comment-17905 the naysayers are jaded hacks desperate for something to criticise and rival (losing) agencies. Shoebridge stuns us with his intellect again - the whole point, Neil, is that they're running an ad their rivals wouldnt in order to tell us their new ethos the naysayers are jaded hacks desperate for something to criticise and rival (losing) agencies. Shoebridge stuns us with his intellect again - the whole point, Neil, is that they’re running an ad their rivals wouldnt in order to tell us their new ethos

]]> By: hokey frost http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/#comment-17906 hokey frost Thu, 01 Jan 1970 10:00:00 +0000 #comment-17906 if the rate rise doesnt make CBA "better or worse than the other big three", let's just look at the ad, which is bloody funny and very entertaining and will be appreciated by the target audience. if the rate rise doesnt make CBA “better or worse than the other big three”, let’s just look at the ad, which is bloody funny and very entertaining and will be appreciated by the target audience.

]]> By: Andrej http://www.crikey.com.au/2008/02/07/which-bank-spent-50-million-on-crappy-ads-then-raised-rates/#comment-17907 Andrej Thu, 01 Jan 1970 10:00:00 +0000 #comment-17907 There's a sick undercurrent to this ad too. "Let's all laugh at the thick Americans." This is an appeal to bigotry. There’s a sick undercurrent to this ad too. “Let’s all laugh at the thick Americans.” This is an appeal to bigotry.

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