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Tiger leaves Qantas with only ugly options
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Tiger paranoia is gripping Qantas and Jetstar. In March Tiger said it was coming with five jets before Christmas. By yesterday it had announced routes which look like taking 10 jets, routes it will operate more than a month before Christmas. And it has forced Jetstar into the deadly zone of negative fares. Fares like the tens of thousands of $1 and $29 offers that don’t cover the taxes, levies and airport charges they must include by law. After which Jetstar has to pay the full fixed costs of fuel, wages and leasing to carry those fast enough the accept its “we-pay-you-to-fly” giveaways before the airline’s server collapses under the burden of pouring millions of dollars down the drain. And on the side line, Virgin Blue, which Jetstar was designed to neutralise, isn’t even blinking, filling its jets with real fares for hundreds of dollars more than Jetstar and, crucially, for hundreds of dollars less than typical Qantas prices. It is a very ugly situation for Qantas and Jetstar, which have even more reasons to fear Tiger:
Of course there is a reason not to fear all of the above, and that is the fact that the Singaporean camp was easily outsmarted by Qantas last time, which had it known how bad things were at Ansett, might well have cheerfully let it proceed with its original plan to take it over via a 49% investment in its then owner Air New Zealand. But this time around, there is no sign of the same confidence with which Qantas saw off the Singaporeans in 2001. The Tiger has arrived, and is as free to run amok in Australia as Jetstar Asia is from its Singaporean spring board. |
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